Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01043nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
CGH |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221228080804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060117s1990 u engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749402008 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
gre |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
CY-NiDCL |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
XX-XxUND |
| Transcribing agency |
Βιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
65883 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A handbook of market research : |
| Remainder of title |
techniques. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Kogan Page Ltd, |
| Date of publication, distribution, etc. |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
532p. ; |
| Dimensions |
21cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
141149 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMYNICATIONS |
| 9 (RLIN) |
153229 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data collection |
| 9 (RLIN) |
153482 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
154927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media |
| 9 (RLIN) |
37225 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Modelling |
| 9 (RLIN) |
155231 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Techniques |
| 9 (RLIN) |
41054 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BIRN, Robin |
| Relationship |
aut |
| 9 (RLIN) |
152786 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Paul |
| Relationship |
aut |
| 9 (RLIN) |
34703 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
VANGELDER, Phyllis |
| Relationship |
aut |
| 9 (RLIN) |
156908 |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Kogan Page |
| Relationship |
pbl |
| 9 (RLIN) |
9768 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
00533 |
| Number [OBSOLETE] |
01 |
| Subordinate unit |
20060117 |
| Number of part/section/meeting |
658.83 BIR |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.83 BIR |
