A handbook of market research : techniques.
A handbook of market research : techniques.
- London: Kogan Page Ltd, 1990.
- 532p. ; 21cm.
0749402008
Advertising
COMMYNICATIONS
Data collection
Management
Media
Modelling
Techniques
65883
0749402008
Advertising
COMMYNICATIONS
Data collection
Management
Media
Modelling
Techniques
65883