Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01173nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BEX |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210212095904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060117s1992 u engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749407492 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
gre |
| Original cataloging agency |
CY-NiDCL |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
XX-XxUND |
| Transcribing agency |
Βιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
65883 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effective use of market research : |
| Remainder of title |
a guide for management. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Kogan Page Ltd, |
| Date of publication, distribution, etc. |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
177p. ; |
| Dimensions |
21cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ANALYSING MARKETS |
| 9 (RLIN) |
152550 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CASE STUDY |
| 9 (RLIN) |
153033 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
154927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market analysis |
| 9 (RLIN) |
37004 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKET COMMUNICATIONS |
| 9 (RLIN) |
155055 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
146408 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING INFORMATION SYSTEM |
| 9 (RLIN) |
__MARKETING INFORMATION SYSTEM |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SALES PLANNING |
| 9 (RLIN) |
156228 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SALES PROCESS |
| 9 (RLIN) |
156229 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BIRN, Robin |
| Relationship |
aut |
| 9 (RLIN) |
152786 |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Kogan Page |
| Relationship |
pbl |
| 9 (RLIN) |
9768 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
00632 |
| Number [OBSOLETE] |
01 |
| Subordinate unit |
20060117 |
| Number of part/section/meeting |
658.83 BIR |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
15 |
| -- |
0 |
| -- |
0 |
| -- |
416 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.83 BIR |
