Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
00963nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
LZS |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210212095904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130212s2013 us f a ||1 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133191018 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
gre |
| Original cataloging agency |
CY-NiDCL |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Feinberg, Fred M. |
| Relationship |
aut |
| 9 (RLIN) |
143911 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Modern marketing research : |
| Remainder of title |
concepts, methods, and cases / |
| Statement of responsibility, etc. |
Fred M. Feiinberg, Thomas C. Kinnear, James R. Taylor. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Stamford: |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 689 p. : |
| Other physical details |
tables ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
146408 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Case studies |
| 9 (RLIN) |
146409 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kinnear, Thomas C. |
| Dates associated with a name |
1943- |
| Relationship |
asn |
| 9 (RLIN) |
145707 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, James R. |
| Relationship |
asn |
| 9 (RLIN) |
149048 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
008962 |
| Subordinate unit |
20130212 |
| -- |
2013 |
| -- |
pbk. |
| Number of part/section/meeting |
658.83 FEI |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
15 |
| -- |
0 |
| -- |
1 |
| -- |
85,3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.83 FEI |
