Κανονική προβολή Προβολή MARC Προβολή ISBD

Feinberg, Fred M.

Modern marketing research : concepts, methods, and cases / Fred M. Feiinberg, Thomas C. Kinnear, James R. Taylor. - 2nd ed. - Stamford: Cengage Learning, 2013. - xxx, 689 p. : tables ; 28 cm.

Includes bibliography and index.

ISBN: 9781133191018

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

Dewey Class. No.: 658.83