Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01038nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GXH |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiCPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201020075402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
500101s1964 us abc 001 engd |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Original cataloging agency |
CY-NiCPC |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.11 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| Relationship |
aut |
| 9 (RLIN) |
141865 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cases in advertising management / |
| Statement of responsibility, etc. |
Harper W. Boyd, Jr., Vernon Fryburger, Ralph Westfall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
[1964]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 426 p. : |
| Other physical details |
illus., ports., maps, diagrs., tables ; |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing and advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Case studies |
| 9 (RLIN) |
141155 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fryburger, Vernon |
| Dates associated with a name |
1918- |
| Relationship |
asn |
| 9 (RLIN) |
144165 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westfall, Ralph L. |
| Relationship |
asn |
| 9 (RLIN) |
149735 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
001008 |
| Subordinate unit |
20100128 |
| -- |
[1964] |
| -- |
hbk. |
| Number of part/section/meeting |
659.11 BOY |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
659.11 BOY |
