Κανονική προβολή Προβολή MARC Προβολή ISBD

Boyd, Harper W.

Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger, Ralph Westfall. - New York: McGraw-Hill, [1964]. - xi, 426 p. : illus., ports., maps, diagrs., tables ; 23 cm. - McGraw-Hill series in marketing and advertising .

Includes index.

Subjects--Topical Terms:
Advertising--Case studies

Dewey Class. No.: 659.11