Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01067cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DZC |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210213062626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
941020s1991 us a a 001 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135634792 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relationship |
aut |
| 9 (RLIN) |
145768 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
analysis, planning, implementation, and control / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Englewood Cliffs, N. J.]: |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
[1991]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 756 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
146406 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
005678 |
| Subordinate unit |
20090623 |
| -- |
[1991] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 KOT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
004972 |
| Subordinate unit |
20090623 |
| -- |
[1991] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 KOT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
1 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
004947 |
| Subordinate unit |
20090623 |
| -- |
[1991] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 KOT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
005669 |
| Subordinate unit |
20090623 |
| -- |
[1991] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 KOT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 KOT |
