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Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - [Englewood Cliffs, N. J.]: Prentice-Hall, [1991]. - xxvi, 756 p. : ill. ; 28 cm.

Includes bibliography and index.

ISBN: 0135634792

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8