Κανονική προβολή Προβολή MARC Προβολή ISBD

Kotler, Philip

Marketing management : analysis, planning, and control / Philip Kotler. - [Englewood Cliffs, N.J.]: Prentice-Hall, [1967]. - 628 p. : ill. ; 25 cm.

Includes bibliography and index.

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8