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041	0		_aeng
082	7		_a658.872 _223
100	1		_aCarvill, Michelle, _d1969- _4aut _9171269
245	1	0	_aMyths of social media : _bdismiss the misconceptions and use social media effectively in business / _cMichelle Carvill, Ian MacRae.
260			_aLondon : _bKogan Page, _c2020.
300			_axiii, 226 p. : _bill., map ; _c24 cm.
490	0		_aBusiness myths
504			_aIncludes bibliographical references and index.
505	0		_aSocial media is a waste of time -- Social media is free -- All social networks do the same thing -- Social media can replace your business website -- It's not possible to measure social media ROI -- Social media activity is purely a marketing function -- Social media marketing is a dark art -- Sharing more content is always better -- Social media cannot be done well in-house -- Social media is purely for broadcasting -- Social media replaces real-life networking -- Social media means by business has to be available 24/7 -- Social media is no use for internal communications -- Social media is full of #fakenews -- It's not worth responding to criticism on social media -- Social media is for posting pictures of your breakfast -- Oversharing on social media can reveal trade secrets -- People on social media will appreciate my tipsy humour -- Digital natives are all social media experts -- Social media influencers are a new phenomenon -- People have different personality on social media -- Personal information on social media should not be used by business -- Social media is just for talking to customers -- Being active on social media lets me control my digital footprint -- Social networks will protect my data -- Social media is the best source of information -- Social media isn't that influential -- Social media produces information bubbles
520			_aThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
650		0	_aInternet marketing _9145397
650		0	_aSocial media _916323
650		0	_aInformation technology _xManagement _9145260
700	1		_aMacRae, Ian _4asn _9171265
710	2		_aKogan Page _4pbl _99768
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999			_c96688 _d96688