| 000 | 01266nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | BEY | ||
| 003 | CY-NiDCL | ||
| 005 | 20210319211629.0 | ||
| 008 | 060117s1991 u engd | ||
| 020 | _a0137216890 | ||
| 040 |
_bgre _aCY-NiDCL |
||
| 040 |
_aXX-XxUND _cΒιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
||
| 082 | 7 | _a6588 | |
| 245 | 1 | 0 | _aPrinciples of marketing. |
| 250 | _a5th. | ||
| 260 |
_bPrentice Hall International Ltd, _c1991. |
||
| 300 |
_a709p. ; _c21cm. |
||
| 650 | 4 |
_aDESGNING PRODUCTS _9153535 |
|
| 650 | 0 |
_aInformation systems _9154465 |
|
| 650 | 4 |
_aManagement _9154927 |
|
| 650 | 0 |
_aMarketing _9146403 |
|
| 650 | 4 |
_aMARKETING ENVIRONMENT _9155066 |
|
| 650 | 0 |
_aMarketing research _9146408 |
|
| 650 | 4 |
_aORGANIZATIONAL MARKETS _9155503 |
|
| 650 | 4 |
_aPLACING PRODUCTS _9155708 |
|
| 650 | 4 |
_aPROMOTING PRODUCTS _9155915 |
|
| 650 | 0 |
_aPublic relations _939163 |
|
| 650 | 0 |
_aStrategies _940838 |
|
| 650 | 0 |
_aPlanning _938595 |
|
| 700 | 1 |
_aARMSTRONG, Gary _4aut _9152591 |
|
| 700 | 1 |
_aKotler, Philip _4aut _9145768 |
|
| 710 | 0 |
_aPrentice Hall International Ltd _4pbl _9155812 |
|
| 911 |
_a00786 _b01 _e20060117 _n658.8 KPT _p1 _q15 _r0 _s0 _y1976 |
||
| 942 |
_2ddc _cBK _h658.8 KPT |
||
| 999 |
_c87537 _d87537 |
||