| 000 | 01173nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | BEX | ||
| 003 | CY-NiDCL | ||
| 005 | 20210212095904.0 | ||
| 008 | 060117s1992 u engd | ||
| 020 | _a0749407492 | ||
| 040 |
_bgre _aCY-NiDCL |
||
| 040 |
_aXX-XxUND _cΒιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
||
| 082 | 7 | _a65883 | |
| 245 | 1 | 4 |
_aThe effective use of market research : _ba guide for management. |
| 250 | _a2nd. | ||
| 260 |
_aLondon: _bKogan Page Ltd, _c1992. |
||
| 300 |
_a177p. ; _c21cm. |
||
| 500 | _aIncludes index | ||
| 650 | 4 |
_aANALYSING MARKETS _9152550 |
|
| 650 | 4 |
_aCASE STUDY _9153033 |
|
| 650 | 4 |
_aManagement _9154927 |
|
| 650 | 0 |
_aMarket analysis _937004 |
|
| 650 | 4 |
_aMARKET COMMUNICATIONS _9155055 |
|
| 650 | 0 |
_aMarketing research _9146408 |
|
| 650 | 4 |
_aMARKETING INFORMATION SYSTEM _9__MARKETING INFORMATION SYSTEM |
|
| 650 | 4 |
_aSALES PLANNING _9156228 |
|
| 650 | 4 |
_aSALES PROCESS _9156229 |
|
| 700 | 1 |
_aBIRN, Robin _4aut _9152786 |
|
| 710 | 2 | 0 |
_aKogan Page _4pbl _99768 |
| 911 |
_a00632 _b01 _e20060117 _n658.83 BIR _p1 _q15 _r0 _s0 _y416 |
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| 942 |
_2ddc _cBK _h658.83 BIR |
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| 999 |
_c87536 _d87536 |
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