000 01143nam a2200337 a 4500
001 BEU
003 CY-NiDCL
005 20210318121011.0
008 060117s1991 u engd
020 _a0138519323
040 _bgre
_aCY-NiDCL
040 _aXX-XxUND
_cΒιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης
082 7 _a6588
245 1 0 _aStrategic marketing for nonprofit organizations.
260 _aNew Jersey:
_bPrentice Hall International Ltd,
_c1991.
300 _a644p. ;
_c21cm.
500 _aIncludes index
650 4 _aCORPOATIONS
_9153359
650 4 _aEXECYTIVE MANAGEMENT
_9153916
650 4 _aManagement
_9154927
650 0 _aMarketing
_9146403
650 4 _aNONPROFIT
_9155390
650 0 _aSales promotion
_9148242
650 0 _aSocial marketing
_9148669
650 4 _aSTRATEGIC PLANNIG
_9156572
700 1 _aANDREASEN, Alan R.
_4aut
_9152562
700 1 _aKotler, Philip
_4aut
_9145768
710 0 _aPrentice Hall International Ltd
_4pbl
_9155812
911 _a00717
_b01
_e20060117
_n658.8 KOT
_p1
_q15
_r0
_s0
_y5972
942 _2ddc
_cBK
_h658.8 KOT
999 _c87533
_d87533