000 | 01143nam a2200337 a 4500 | ||
---|---|---|---|
001 | BEU | ||
003 | CY-NiDCL | ||
005 | 20210318121011.0 | ||
008 | 060117s1991 u engd | ||
020 | _a0138519323 | ||
040 |
_bgre _aCY-NiDCL |
||
040 |
_aXX-XxUND _cΒιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
||
082 | 7 | _a6588 | |
245 | 1 | 0 | _aStrategic marketing for nonprofit organizations. |
260 |
_aNew Jersey: _bPrentice Hall International Ltd, _c1991. |
||
300 |
_a644p. ; _c21cm. |
||
500 | _aIncludes index | ||
650 | 4 |
_aCORPOATIONS _9153359 |
|
650 | 4 |
_aEXECYTIVE MANAGEMENT _9153916 |
|
650 | 4 |
_aManagement _9154927 |
|
650 | 0 |
_aMarketing _9146403 |
|
650 | 4 |
_aNONPROFIT _9155390 |
|
650 | 0 |
_aSales promotion _9148242 |
|
650 | 0 |
_aSocial marketing _9148669 |
|
650 | 4 |
_aSTRATEGIC PLANNIG _9156572 |
|
700 | 1 |
_aANDREASEN, Alan R. _4aut _9152562 |
|
700 | 1 |
_aKotler, Philip _4aut _9145768 |
|
710 | 0 |
_aPrentice Hall International Ltd _4pbl _9155812 |
|
911 |
_a00717 _b01 _e20060117 _n658.8 KOT _p1 _q15 _r0 _s0 _y5972 |
||
942 |
_2ddc _cBK _h658.8 KOT |
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999 |
_c87533 _d87533 |