000 01067nam a2200301 a 4500
001 BER
003 CY-NiDCL
005 20210212095904.0
008 060117s1990 u engd
020 _a0875842410
040 _bgre
_aCY-NiDCL
040 _aXX-XxUND
_cΒιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης
082 7 _a6588
245 1 0 _aHearing the voice of the market :
_bcompetitive advantage through crative use of market information.
260 _aBoston:
_bHarvard,
_c1990.
300 _a288p. ;
_c21cm.
500 _aIncludes bibliographical references and intex
650 0 _aCompetition
_9142584
650 0 _aDecision making
_932708
650 0 _aIndustrial management
_9145100
650 4 _aManagement
_9154927
650 0 _aMarketing research
_9146408
700 1 _aBARABBA, Vincent P.
_4aut
_9152684
700 1 _aZaltman, Gerald
_4aut
_9157073
710 0 _aHarvard
_4pbl
_9154258
911 _a00520
_b01
_e20060117
_n658.8 BAR
_p1
_q15
_r0
_s0
_y2246
942 _2ddc
_cBK
_h658.8 BAR
999 _c87530
_d87530