| 000 | 00812nam a2200241 a 4500 | ||
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| 001 | KGE | ||
| 003 | CY-NiDCL | ||
| 005 | 20210212122446.0 | ||
| 008 | 101216s1971 us a ||0 engd | ||
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_bgre _aCY-NiDCL |
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_a658.8 _222 |
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| 100 | 1 |
_aHeeler, Roger M. _4aut _9144757 |
|
| 245 | 1 | 0 |
_aMeasure validation in marketing / _cRoger M. Heeler, Michael L. Ray. |
| 260 |
_aStanford: _bStanford University, _c1971. |
||
| 300 |
_a33 p. ; _c28 cm. |
||
| 490 | 0 |
_a; _v41 |
|
| 504 | _aIncludes bibliography. | ||
| 650 | 0 |
_aMarketing management _9146406 |
|
| 700 | 1 |
_aRay, Michael L. _4asn _9147972 |
|
| 710 | 0 |
_aStanford University _bGraduate School of Business _4pbl _9148789 |
|
| 911 |
_a002510 _e20101216 _j1971 _mpbk. _n658.8 HEE _p0 _q0 _r0 _s0 |
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_2ddc _cBK _h658.8 HEE |
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_c85654 _d85654 |
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