| 000 | 00901cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | JQL | ||
| 003 | CY-NiDCL | ||
| 005 | 20210213062625.0 | ||
| 008 | 081107s2010 us a a 001 engd | ||
| 020 |
_a9780137006694 _q(pbk.) |
||
| 040 |
_beng _aCY-NiDCL _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
||
| 082 | 7 |
_a658.8 _222 |
|
| 100 | 1 |
_aKotler, Philip _4aut _9145768 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J.: _bPrentice Hall, _c[2010]. |
||
| 300 |
_axxiii, 613, [105] p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _9146403 |
|
| 700 | 1 |
_aArmstrong, Gary M. _4asn _9141370 |
|
| 911 |
_a008263 _e20101007 _j[2010] _mpbk. _n658.8 KOT _p0 _q0 _r0 _s5 |
||
| 942 |
_2ddc _cBK _h658.8 KOT |
||
| 999 |
_c85245 _d85245 |
||