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_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.8
_222
100 1 _aCzinkota, Michael R.
_4aut
_9142930
100 1 _aCzinkota, Michael R.
_9142930
245 1 0 _aMarketing management :
_binstructor’ manual /
_cMichael R. Czinkota, Masaaki Kotabe, David Mercer.
260 _a[Cambridge, MA]:
_bBlackwell,
_c[1997].
300 _a316, [73] p. ;
_c27 cm.
650 0 _aMarketing management
_9146406
650 0 _aMarketing management
_9146406
650 0 _aMarketing management
_9146406
700 1 _aKotabe, Masaaki
_4asn
_9145766
700 1 _aMercer, David
_d1940-
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700 1 _aKotabe, Masaaki
_9145766
911 _a006430
_e20100902
_j[1997]
_mpbk.
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