000 00832nam a2200217 a 4500
001 IZZ
003 CY-NiCPC
005 20210219075910.0
008 500101s1961 us a 000 engd
040 _beng
_aCY-NiCPC
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a659.1
_222
100 1 _aBaker, Stephen
_d1921-2004
_4aut
_9141548
245 1 0 _aVisual persuasion /
_cwritten and designed by Stephen Baker.
260 _aNew York:
_bMcGraw-Hill,
_c1961.
300 _a1 v. (unpaged) :
_bill. ;
_c29 cm.
490 0 _aMcGraw-Hill series in marketing and advertising
650 4 _aAdvertising
_xPsychological aspects
_9141157
650 0 _aPersuasion (Psychology)
_9147472
911 _a002055
_e20100709
_j1961
_mhbk.
_n659.1 BAK
_p0
_q0
_r0
_s0
942 _2ddc
_cBK
_h659.1 BAK
999 _c84817
_d84817