000 00763cam a22002171a 4500
001 HUE
003 CY-NiDCL
005 20210220062712.0
008 730314s1963 us a 000 engd
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.4012
_221
100 1 _aMassy, William F.
_4aut
_9146492
245 1 0 _aPlanning in marketing :
_ba selected bibliography.
260 _aCambridge, Massachusetts:
_bM.I.T. Press,
_c[1963].
300 _aviii, 56 p. ;
_c23 cm.
650 4 _aManagement
_9146269
650 0 _aMarketing
_9146403
650 0 _aPlanning
_938595
911 _a001306
_e20100407
_j[1963]
_mpbk.
_n658.4012 MAS
_p0
_q0
_r0
_s0
942 _2ddc
_cBK
_h658.4012 MAS
999 _c83990
_d83990