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_aXX-XxUND _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
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_aZikmund, William G. _4aut _9150065 |
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_aMarketing : _btest bank to accompany / _cWilliam G. Zikmund, Michael d’ Amico ; Keith R. Paulson. |
250 | _a4th ed. | ||
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_aMinneapolis/St. Paul: _bWest Publishing, _c[1993]. |
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300 |
_av, 672 p. ; _c28 cm. |
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_aMarketing _9146403 |
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_aPaulson, Keith R. _4edt _9147389 |
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