000 00865nam a2200241 a 4500
001 HKC
003 CY-NiDCL
005 20210213062625.0
008 100303s1993 us ||0 engd
020 _a0314017879
_q(pbk.)
040 _bgre
_aCY-NiDCL
040 _aXX-XxUND
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.8
_221
100 1 _aZikmund, William G.
_4aut
_9150065
245 1 0 _aMarketing :
_btest bank to accompany /
_cWilliam G. Zikmund, Michael d’ Amico ; Keith R. Paulson.
250 _a4th ed.
260 _aMinneapolis/St. Paul:
_bWest Publishing,
_c[1993].
300 _av, 672 p. ;
_c28 cm.
650 0 _aMarketing
_9146403
700 1 _aPaulson, Keith R.
_4edt
_9147389
911 _a005335
_e20100303
_j[1993]
_mpbk.
_n658.8 ZIK
_p0
_q0
_r0
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942 _2ddc
_cBK
_h658.8 ZIK
999 _c83728
_d83728