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| 001 | GXH | ||
| 003 | CY-NiCPC | ||
| 005 | 20201020075402.0 | ||
| 008 | 500101s1964 us abc 001 engd | ||
| 040 |
_beng _aCY-NiCPC _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
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_a659.11 _221 |
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| 100 | 1 |
_aBoyd, Harper W. _4aut _9141865 |
|
| 245 | 1 | 0 |
_aCases in advertising management / _cHarper W. Boyd, Jr., Vernon Fryburger, Ralph Westfall. |
| 260 |
_aNew York: _bMcGraw-Hill, _c[1964]. |
||
| 300 |
_axi, 426 p. : _billus., ports., maps, diagrs., tables ; _c23 cm. |
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| 490 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 504 | _aIncludes index. | ||
| 650 | 4 |
_aAdvertising _xCase studies _9141155 |
|
| 700 | 1 |
_aFryburger, Vernon _d1918- _4asn _9144165 |
|
| 700 | 1 |
_aWestfall, Ralph L. _4asn _9149735 |
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| 911 |
_a001008 _e20100128 _j[1964] _mhbk. _n659.11 BOY _p1 _q21 _r0 _s0 |
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