000			00870nam a2200217 a 4500
001			FLR
003			CY-NiCPC
005			20210216104134.0
008			500101s1964 us a a 000 engd
040			_beng _aCY-NiCPC _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082	7		_a658.83 _221
100	1		_aDichter, Ernest _d1907-1991 _4aut _9143100
245	1	0	_aHandbook of consumer motivations : _bthe psychology of the world of objects / _cErnest Dichter.
260			_aNew York: _bMcGraw-Hill, _c[1964].
300			_axvi, 486 p. : _bill. ; _c21 cm.
490	0		_aMcGraw-Hill series in marketing and advertising
504			_aIncludes bibliography and index.
650		0	_aMotivation research (Marketing) _9146895
911			_a001784 _e20091019 _j[1964] _mhbk. _n658.83 DIC _p1 _q21 _r0 _s0
942			_2ddc _cBK _h658.83 DIC
999			_c82417 _d82417