000 00767cam a2200205 a 4500
001 EUL
003 CY-NiDCL
005 20201020075335.0
008 720218s1966 us 001 engd
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a659.1
_221
100 1 _aStarch, Daniel
_d1883-
_4aut
_9148801
245 1 0 _aMeasuring advertising readership and results :
_bDaniel Starch.
260 _aNew York:
_bMcGraw-Hill,
_c[1966].
300 _axi, 270 p. ;
_c24 cm.
504 _aIncludes index.
650 4 _aAdvertising
_xResearch
_9141158
911 _a001781
_e20090907
_j[1966]
_mhbk.
_n659.1 STA
_p1
_q21
_r0
_s0
942 _2ddc
_cBK
_h659.1 STA
999 _c81969
_d81969