000 | 00767cam a2200205 a 4500 | ||
---|---|---|---|
001 | EUL | ||
003 | CY-NiDCL | ||
005 | 20201020075335.0 | ||
008 | 720218s1966 us 001 engd | ||
040 |
_beng _aCY-NiDCL _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
||
082 | 7 |
_a659.1 _221 |
|
100 | 1 |
_aStarch, Daniel _d1883- _4aut _9148801 |
|
245 | 1 | 0 |
_aMeasuring advertising readership and results : _bDaniel Starch. |
260 |
_aNew York: _bMcGraw-Hill, _c[1966]. |
||
300 |
_axi, 270 p. ; _c24 cm. |
||
504 | _aIncludes index. | ||
650 | 4 |
_aAdvertising _xResearch _9141158 |
|
911 |
_a001781 _e20090907 _j[1966] _mhbk. _n659.1 STA _p1 _q21 _r0 _s0 |
||
942 |
_2ddc _cBK _h659.1 STA |
||
999 |
_c81969 _d81969 |