000 00880nam a2200241 a 4500
001 EUB
003 CY-NiDCL
005 20210213062625.0
008 800402s1980 uk a a 001 engd
020 _a0395280591
_q(hbk.)
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.8
_221
100 1 _aPride, William M.
_4aut
_9147676
245 1 0 _aMarketing :
_bbasic concepts and decisions /
_cWilliam M. Pride, O. C. Ferrell.
250 _a2nd ed.
260 _aBoston:
_bHoughton Mifflin,
_c[1980].
300 _axxiii, 754 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_9146403
700 1 _aFerrell, O. C.
_4asn
_9143929
911 _a002948
_e20090904
_j[1980]
_mhbk.
_n658.8 PRI
_p1
_q21
_r0
_s0
942 _2ddc
_cBK
_h658.8 PRI
999 _c81959
_d81959