000 00984nam a2200253 a 4500
001 EIC
003 CY-NiDCL
005 20201020075329.0
008 830822s1986 uk a 001 engd
020 _a0434919306
_q(pbk.)
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.802
_221
100 1 _aCoulson-Thomas, Colin
_4aut
_9142799
110 0 _aInstitute of Marketing
_9145284
245 1 0 _aMarketing communications /
_cColin J. Coulson-Thomas.
260 _aLondon:
_bHeinemann,
_c[1986].
300 _axii, 339 p. ;
_c24 cm.
490 0 _aThe marketing series
504 _aIncludes bibliography and index.
650 4 _aCommunication in marketing
_9142556
911 _a004636
_e20090724
_j[1986]
_mpbk.
_n658.8 COU
_p1
_q21
_r0
_s0
911 _a004635
_e20090724
_j[1986]
_mpbk.
_n658.8 COU
_p1
_q21
_r0
_s0
942 _2ddc
_cBK
_h658.8 COU
999 _c81648
_d81648