000 00885nam a2200229 a 4500
001 EEJ
003 CY-NiDCL
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008 980710s1997 uk a 000 engd
020 _a0273620584
_q(pbk.)
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.8
_221
100 1 _aWright, Sheila
_d1953-
_4aut
_9150013
110 0 _aFinancial Times Limited
_9143978
245 1 4 _aThe Financial Times marketing casebook /
_cSheila Wright.
246 3 3 _aMarketing casebook
260 _aLondon:
_bFinancial Times - Pitman,
_c[1997].
300 _avii, 231 p. :
_bill. ;
_c25 cm.
650 4 _aMarketing
_xCase studies
_9146416
911 _a006891
_e20090707
_j[1997]
_mpbk.
_n658.8 WRI
_p1
_q21
_r0
_s0
942 _2ddc
_cBK
_h658.8 WRI
999 _c81551
_d81551