| 000 | 01096cam a2200265 a 4500 | ||
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| 001 | EDP | ||
| 003 | CY-NiDCL | ||
| 005 | 20201020075327.0 | ||
| 008 | 830215s1979 uk a a 001 engd | ||
| 020 |
_a022067020X _q(pbk.) |
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| 020 |
_a0220670242 _q(hbk.) |
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| 040 |
_beng _aCY-NiDCL _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
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| 082 | 7 |
_a659.111 _221 |
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| 100 | 1 |
_aBroadbent, Simon _4aut _9141942 |
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| 245 | 1 | 0 |
_aSpending advertising money : _ban introduction to media planning, media buying and the uses of media research / _cSimon Broadbent. |
| 250 | _a3rd ed. | ||
| 260 |
_a[London]: _bBusiness Books, _c[1979]. |
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| 300 |
_axi, 381 p. : _bill. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aAdvertising _xCosts _9141156 |
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| 650 | 4 |
_aAdvertising media planning _9141153 |
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| 650 | 4 |
_aAdvertising _xResearch _9141158 |
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| 911 |
_a003167 _e20090706 _j[1979] _mpbk. _n659.111 BRO _p1 _q21 _r0 _s0 |
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| 942 |
_2ddc _cBK _h659.111 BRO |
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| 999 |
_c81531 _d81531 |
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