000 00841nam a2200241 a 4500
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008 830607s1984 us a a 001 engd
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_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a659.1
_221
100 1 _aRunyon, Kenneth E.
_4aut
_9148198
245 1 0 _aAdvertising /
_cKenneth E. Runyon.
250 _a2nd ed.
260 _aColumbus, Ohio:
_bC.E. Merrill Pub. Co.,
_c[1984].
300 _axiii, 702 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aAdvertising
_9141149
650 0 _aMarketing
_9146403
911 _a004026
_e20090703
_j[1984]
_mhbk.
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999 _c81521
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