000 00906nam a2200229 a 4500
001 EDE
003 CY-NiDCL
005 20201020075326.0
008 800612s1979 us a a 001 engd
020 _a0872510433
_q(hbk.)
040 _beng
_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a659.113
_221
100 1 _aSchultz, Don E.
_4aut
_9148357
245 1 0 _aStrategic advertising campaigns /
_cDon E. Schultz, Dennis G. Martin.
260 _aChicago, Illiois:
_bCrain Books,
_c[1979].
300 _aviii, 220 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliography and index.
650 4 _aAdvertising campaigns
_9141150
700 1 _aMartin, Dennis G.
_4XXX
_9146467
911 _a003302
_e20090703
_j[1979]
_mhbk.
_n659.113 SCH
_p1
_q21
_r0
_s0
942 _2ddc
_cBK
_h659.113 SCH
999 _c81520
_d81520