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| 005 | 20210213062624.0 | ||
| 008 | 850628s19781981uk a a 001 engd | ||
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_a0434922633 _q(pbk.) |
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_beng _aCY-NiDCL _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
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| 082 | 7 |
_a658.8 _221 |
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| 100 | 1 |
_aWilmshurst, John _4aut _9149834 |
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| 110 | 0 |
_aCAM Foundation _9142174 |
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| 110 | 0 |
_aInstitute of Marketing _9145284 |
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| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 260 |
_aLondon: _bHeinemann. _g[1978] |
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| 300 |
_avii, 213 p. : _bill. ; _c23 cm. |
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| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _9146403 |
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| 911 |
_a003004 _e20090702 _j[1981] _mpbk. _n658.8 WIL _p1 _q21 _r0 _s0 |
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