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_aMarketing research : _bselected readings / _cedited by Joseph Seibert & Gorden Wills. |
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_a[Harmondsworth]: _bPenguin, _c[1972]. |
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_a392 p. : _bill. ; _c19 cm. |
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| 504 | _aIncludes bibliographies and index. | ||
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_aMarketing research _9146408 |
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_aSeibert, Joseph C. _4edt _9148400 |
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