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_aCY-NiDCL
_cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ
082 7 _a658.83
_221
100 1 _aChisnall, Peter M.
_4aut
_9142363
245 1 0 _aMarketing research /
_cPeter Chisnall.
250 _a7th ed.
260 _aLondon:
_bMcGraw-Hill,
_c[2005].
300 _axx, 554 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_9146408
911 _a007375
_e20090624
_j[2005]
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_cBK
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999 _c81445
_d81445