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| 008 | 720207s1972 us a a 001 engd | ||
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_beng _aCY-NiDCL _cΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
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_aKotler, Philip _4aut _9145768 |
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| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control. |
| 250 | _a2nd ed. | ||
| 260 |
_a[Englewood Cliffs, N.J.]: _bPrentice-Hall, _c[1972]. |
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| 300 |
_axiv, 885, xviii p. : _billus ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing management _9146406 |
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_a001855 _e20090623 _j[1972] _mhbk. _n658.8 KOT _p1 _q21 _r0 _s0 |
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