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_aKotler, Philip _4aut _9145768 |
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| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a7th ed. | ||
| 260 |
_a[Englewood Cliffs, N. J.]: _bPrentice-Hall, _c[1991]. |
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| 300 |
_axxvi, 756 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes bibliography and index. | ||
| 650 | 0 |
_aMarketing management _9146406 |
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