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008 070314s1961 f engd
040 _bgre
_aCY-NiHRC
082 7 _a658.8
100 1 _aCheskin, Louis
_d1907-
_4aut
_9114180
245 1 0 _aBasis for marketing decision throughcontrolled motivation research /
_cLouis Cheskin.
260 _aLondon:
_bBusiness Publications,
_c1961.
300 _a282 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
650 0 _aMotivation research (Marketing)
_9146895
710 0 _aBusiness Publications
_4pbl
_9114044
911 _a007338
_e20070314
_j1961
_n658.8 CHE
_p0
_q0
_r0
_s0
942 _2ddc
_cBK
_h658.8 CHE
999 _c66408
_d66408