| 000 | 00874nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | UUO | ||
| 003 | CY-NiDCL | ||
| 005 | 20230623062656.0 | ||
| 008 | 090827s1985 d ||1 engd | ||
| 020 |
_a0471812625 _q(hbk.) |
||
| 040 |
_beng _aCY-NiDCL |
||
| 040 |
_aXX-XxUND _cΒιβλιοθήκη Γραφείου Τύπου και Πληροφοριών |
||
| 082 | 7 | _a658.802 | |
| 100 | 1 |
_aHaley, Russell I. _4aut _9107005 |
|
| 245 | 1 | 0 |
_aDeveloping effective communications strategy : _ba benefit segmentation approach / _cRussell I. Haley. |
| 260 |
_aNew York: _bJohn Wiley and Sons, _c1985. |
||
| 300 |
_a510 p. ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 4 |
_aΜάρκετινγκ _9111577 |
|
| 650 | 7 |
_aΕπικοινωνία _2 _946563 |
|
| 911 |
_a009942 _e20090827 _n658.802 HAL _p1 _q30 _r0 _s0 |
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| 942 |
_2ddc _cBK _h658.802 HAL |
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| 999 |
_c63807 _d63807 |
||