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Inside the nudge unit : how small changes can make a big difference / David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.
Τύπος υλικού:
ΚείμενοΛεπτομέρειες δημοσίευσης: London : WH Allen, 2016.Περιγραφή: xiv, 383 pages : illustrations ; 20 cmISBN: - 0753556553
- 9780753556559
- 153.83
Περιεχόμενα:
Περίληψη: Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life
-- A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?.
| Τύπος τεκμηρίου | Τρέχουσα βιβλιοθήκη | Ταξιθετικός αριθμός | Αριθμός αντιτύπου | Κατάσταση | Ημερομηνία λήξης | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Βιβλιοθήκη Κυπριακής Ακαδημίας Δημόσιας Διοίκησης = Cyprus Academy of Public Administration Library | 153.83 HAL (Περιήγηση στο ράφι(Άνοιγμα παρακάτω)) | 1 | Διαθέσιμο | APA00002054 |
Includes bibliographical references and index.
-- A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?.
Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life
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