TY  - BOOK
AU  - Carvill,Michelle
AU  - MacRae,Ian
ED  - Kogan Page
TI  - Myths of social media: dismiss the misconceptions and use social media effectively in business 
T2  - Business myths
SN  - 9780749498719
U1  - 658.872 23
PY  - 2020///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Information technology
KW  - Management
N1  - Includes bibliographical references and index; Social media is a waste of time -- Social media is free -- All social networks do the same thing -- Social media can replace your business website -- It's not possible to measure social media ROI -- Social media activity is purely a marketing function -- Social media marketing is a dark art -- Sharing more content is always better -- Social media cannot be done well in-house -- Social media is purely for broadcasting -- Social media replaces real-life networking -- Social media means by business has to be available 24/7 -- Social media is no use for internal communications -- Social media is full of #fakenews -- It's not worth responding to criticism on social media -- Social media is for posting pictures of your breakfast -- Oversharing on social media can reveal trade secrets -- People on social media will appreciate my tipsy humour -- Digital natives are all social media experts -- Social media influencers are a new phenomenon -- People have different personality on social media -- Personal information on social media should not be used by business -- Social media is just for talking to customers -- Being active on social media lets me control my digital footprint -- Social networks will protect my data -- Social media is the best source of information -- Social media isn't that influential -- Social media produces information bubbles
N2  - The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work
ER  -