TY  - BOOK
AU  - Halpern,David
AU  - Thaler,Richard H.
TI  - Inside the nudge unit: how small changes can make a big difference 
SN  - 0753556553
U1  - 153.83 
PY  - 2016///
CY  - London
PB  - WH Allen
KW  - Behavioural Insights Team (Great Britain)
KW  - Choice (Psychology)
KW  - Decision making
KW  - Social choice
KW  - Psychological aspects
N1  - Includes bibliographical references and index;  -- A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?
N2  - Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life
ER  -