TY  - BOOK
AU  - BIRN,Robin
AU  - Hague,Paul
AU  - VANGELDER,Phyllis
ED  - Kogan Page
TI  - A handbook of market research: techniques
SN  - 0749402008
U1  - 65883 
PY  - 1990///.
CY  - London: 
PB  - Kogan Page Ltd, 
KW  - Advertising
KW  - COMMYNICATIONS
KW  - Data collection
KW  - Management
KW  - Media
KW  - Modelling
KW  - Techniques
ER  -