A handbook of market research :  techniques. 

 - London:   Kogan Page Ltd,   1990.  
 - 532p. ;  21cm. 
<br/><br/><label>ISBN: </label>0749402008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>COMMYNICATIONS<br/>Data collection<br/>Management<br/>Media<br/>Modelling<br/>Techniques
<br/><br/><label>Dewey Class. No.: </label>65883