TY  - BOOK
AU  - ARMSTRONG,Gary
AU  - Kotler,Philip
ED  - Prentice Hall International Ltd
TI  - Principles of marketing
SN  - 0137216890
U1  - 6588 
PY  - 1991///.
PB  - Prentice Hall International Ltd, 
KW  - DESGNING PRODUCTS
KW  - Information systems
KW  - Management
KW  - Marketing
KW  - MARKETING ENVIRONMENT
KW  - Marketing research
KW  - ORGANIZATIONAL MARKETS
KW  - PLACING PRODUCTS
KW  - PROMOTING PRODUCTS
KW  - Public relations
KW  - Strategies
KW  - Planning
ER  -