Principles of marketing. 

 - 5th. 
 -  Prentice Hall International Ltd,   1991.  
 - 709p. ;  21cm. 
<br/><br/><label>ISBN: </label>0137216890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DESGNING PRODUCTS<br/>Information systems<br/>Management<br/>Marketing<br/>MARKETING ENVIRONMENT<br/>Marketing research<br/>ORGANIZATIONAL MARKETS<br/>PLACING PRODUCTS<br/>PROMOTING PRODUCTS<br/>Public relations<br/>Strategies<br/>Planning
<br/><br/><label>Dewey Class. No.: </label>6588