TY  - BOOK
AU  - BIRN,Robin
ED  - Kogan Page
TI  - The effective use of market research: a guide for management
SN  - 0749407492
U1  - 65883 
PY  - 1992///.
CY  - London: 
PB  - Kogan Page Ltd, 
KW  - ANALYSING MARKETS
KW  - CASE STUDY
KW  - Management
KW  - Market analysis
KW  - MARKET COMMUNICATIONS
KW  - Marketing research
KW  - MARKETING INFORMATION SYSTEM
KW  - SALES PLANNING
KW  - SALES PROCESS
N1  - Includes index
ER  -