The effective use of market research :  a guide for management. 

 - 2nd. 
 - London:   Kogan Page Ltd,   1992.  
 - 177p. ;  21cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0749407492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALYSING MARKETS<br/>CASE STUDY<br/>Management<br/>Market analysis<br/>MARKET COMMUNICATIONS<br/>Marketing research<br/>MARKETING INFORMATION SYSTEM<br/>SALES PLANNING<br/>SALES PROCESS
<br/><br/><label>Dewey Class. No.: </label>65883