Social marketing :  promoting the couses of bublic and nonprofit agencies. 

 - Boston:   Allyn and Bacon,   1990.  
 - 360p. ;  21cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0205120849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>BUBLIC SERVICE<br/>Corporations<br/>EXECYTIVE MANAGEMENT<br/>Management<br/>NONOPROFIT MARKETING<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>6588