TY  - BOOK
AU  - ANDREASEN,Alan R.
AU  - Kotler,Philip
ED  - Prentice Hall International Ltd
TI  - Strategic marketing for nonprofit organizations
SN  - 0138519323
U1  - 6588 
PY  - 1991///.
CY  - New Jersey: 
PB  - Prentice Hall International Ltd, 
KW  - CORPOATIONS
KW  - EXECYTIVE MANAGEMENT
KW  - Management
KW  - Marketing
KW  - NONPROFIT
KW  - Sales promotion
KW  - Social marketing
KW  - STRATEGIC PLANNIG
N1  - Includes index
ER  -