Strategic marketing for nonprofit organizations. 

 - New Jersey:   Prentice Hall International Ltd,   1991.  
 - 644p. ;  21cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0138519323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CORPOATIONS<br/>EXECYTIVE MANAGEMENT<br/>Management<br/>Marketing<br/>NONPROFIT<br/>Sales promotion<br/>Social marketing<br/>STRATEGIC PLANNIG
<br/><br/><label>Dewey Class. No.: </label>6588