TY  - BOOK
AU  - BARABBA,Vincent P.
AU  - Zaltman,Gerald
ED  - Harvard
TI  - Hearing the voice of the market: competitive advantage through crative use of market information
SN  - 0875842410
U1  - 6588 
PY  - 1990///.
CY  - Boston: 
PB  - Harvard, 
KW  - Competition
KW  - Decision making
KW  - Industrial management
KW  - Management
KW  - Marketing research
N1  - Includes bibliographical references and intex
ER  -